Online ISSN: 2515-8260

Author : Adamu, Magaji Abubakar

Benefits And Challenges: For Marketing Strategies On-Line

Maryam I.Y. Suleiman; Dr. Norhilmi Bin Muhammad; Ibrahim Suleiman Yahaya; Magaji Abubakar Adamu; Amina Usman Sabo

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 164-179

Online marketing, also known as internet marketing, uses interactive, virtual spaces to advertise and sell goods and services. Additionally, modern internet-based, synchronous networking technologies have contributed to the transformation of major economic industries such as marketing. Being cost-effective, fast and enjoying an incredible global scope, internet marketing has yielded tremendous gains for various businesses. This impactful, new approach, however, also includes its particular difficulties, e.g. lack of face-to - face contact, privacy , and security, etc. that should be considered as part of this. The present study focuses on the impacts on marketing practice of internet-fostered digital spaces and also shows the analysis of various marketing strategies that a company can use to achieve its target. The paper starts with the definition of online marketing and the examination of historical context to use online marketing; various online marketing strategies, online marketing strategy, various claims by different authors, which will shed some light on The next focal point is the marketing possibilities which prevent the implementation of this new virtual space. The research continues with issues that arose from virtual space deployment in the marketing area, such as security and privacy issues, lack of confidence etc. We suggest the conclusions by considering the answers to the problems that lie ahead.