Online ISSN: 2515-8260

Author : Basariya, S. Rabiyathul


TODAY’S YOUNGSTERS PREFER ONLINE PURCHASING RATHER THAN TRADITIONAL WAY OF PURCHASING

S. Ramachandran; S. Rabiyathul Basariya

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 1322-1328

Majority of the youngsters’ in today are possessing smart phone with internet connection since the cost of smartphone and the cost of unlimited internet connection are in affordable range. More than that they are all surfing various online market place site frequently to fulfill their needs and wants. Their earning capacity is reasonable to buy their needs as per their will and wish. They have no time to spend for buying product in the regular traditional way of purchasing. They are always busy in engaging their time for earning their lively hood. It is more convenient for them to buy the product through online, since purchasing can be done at any time and any place. Moreover, they can review the product performances through social media and get enough information regarding the product from various sources with their prices in the online sites to take appropriate decision on their own. It is the responsibility of the online marketers to provide genuine rightful information about the product to the consumer to decide on their own to buy. Buyers are expecting the seamless process and every needed information shall be available at their finger tip about the product to go through and finalize their own buying decision.