Online ISSN: 2515-8260

Author : Basariya, Dr. S. Rabiyathul


Challenges and Opportunities in Online Marketing

S. Ramachandran; Dr. S. Rabiyathul Basariya

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 1329-1333

Online Marketing business is facing lot of challenges due to the consumers’ buying habits. Earlier they will go through online marketing site and choose their requirement with the best of their knowledge. Whereas now a day consumer goes through all online sites to compare price and social network to know the reviews about performance. Buyers are getting information about product from various sources and they are more knowledgeable then earlier days buyers. Hence, the marketers to provide necessary information about their products to choose. Online marketing is the right solution to improve the buyers base in no time.

“A TORCH ON BENCH MARKING” As an Indicator of Best Practices in HRM

Esther silviya; Dr. S. Rabiyathul Basariya

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 1334-1341

Benchmarking is a technique for assessing a firm’s performance against the performance of other firms. It is used to find the best practice and to take necessary actions to improve the firm’s own performance so that it meets or exceeds that of its competitors. It is usually a process of reengineering or quality improvement initiative, and focuses on the ongoing quality management efforts of strategic business units. This has resulted in the establishment of a conceptual framework for evaluating users’ needs identified in market opportunity analysis, a new service concept, the user’s ombudsman, relationship marketing, and a citizen charter. The article highlights the significance of using benchmarking as performance indicators, process reengineering and quality improvement in organizations. In this article the researcher highlights the importance of benchmarking in HRM practice, to define the key performance indicator in HR areas, classifying various types of benchmarking, advantages of benchmarking, and identifying the key drivers in making success of benchmarking.