Online ISSN: 2515-8260


Study of Covid19 on Buying Pattern in Salaried Class (An Empirical Study on Salaried Class in Dehradun)


European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 11, Pages 308-318

In the present era the entire word is being impacted by the Pandemic (Corona Virus), the first case of infection was identified in Wuhan a city of China in December 2019 and from there it was named as COVID-19 which means Corona Virus Disease 2019. Wuhan is an economic city in China with major manufacturing and exports to the entire world. This nature of the city accelerated the spread of the virus throughout the world. As a safety measure the Indian Government decided to implement lockdown in India which resulted in stopping of supply chain of products in the economy and also due to which the common people were also impacted. The lockdown however did not impact the supply of necessary items. In the paper the researcher has discussed the effect of Covid-19 on Consumption Pattern of Salaried Class in the purchase of daily need products. . The study will helpful for the researchers to develop understanding so that they can further develop conceptual models to overcome from this issue.