Volume 10 (2023)
Volume 9 (2022)
Volume 8 (2021)
Volume 7 (2020)
Volume 6 (2019)
Volume 5 (2018)
Volume 4 (2017)
Volume 3 (2016)
Volume 2 (2014)
Keywords = consumer behaviour
Number of Articles: 4
A Study On Consumer Behaviour Towards Passenger Car Segment With Reference To Andhra Pradesh
Volume 7, Issue 7, November 2020, Page 6670-6677
Value Orientations Influence On Customer Response To Cause Related Marketing Communications
Volume 7, Issue 7, November 2020, Page 6718-6731
“A Study On Customer Preferences In Life Insurance Industry In India”.
Volume 7, Issue 8, November 2020, Page 4511-4520
Celebrity Endorsement and Brand Preference of Nutrition Drinks
Volume 7, Issue 8, November 2020, Page 4669-4681