European Journal of Molecular & Clinical Medicine

Introduction
Internet addiction has become a health concern globally. Under internet addiction, there are five different type of addictions.To understand, treat, prevent internet addiction, it is essential to know the preferences given to various internet platforms and its associated demographic factors.
Aims
To find the preference of online platforms and associated demographic factorsamong internet users.
Materials and methods
Internet addiction severity was assessed by internet addiction test questionnaire (IAT-TN). Semi stuctured questionnaire was set up to collect socio demographic details including preference of online platforms by the users.Statistical analysis was done and the preferences given to online platforms and associated factors were evaluated.
Results
In this study, 1367 people participated. Women watched mostly   facebook, whatsapp, youtube, videogames were 14.1%, 35.9%, 34.5%, 0.6% respectively. Men watched facebook, whatsapp, youtube, videogames were 33%, 27.8%, 27%, 2.6% respectively .
In the less than 18 years population group, mostly watched preferences were given to facebook, whatsapp, youtube, videogames were 4.8%, 11.9%, 57.1%, 14.3% respectively.  In 18 to 40 age group, it was found 27.7%, 23.2%, 34%, 1.5% respectively.  Among above 40 age group, it was found 23.5%, 50.6%, 17.8%, 1.3% respectively.
Unmarried population, mostly watched preference for facebook, whatsapp, youtube, videogame were 17.15%, 21.4%, 38.1%, 4% respectively . In married  population, it was found 30.7%, 36.5%, 25.2%, 0.6% respectively.
Conclusions
Men preferred Facebook,whatsapp, youtube more, while female preferred Whatsapp, youtube more.Below 18 age people were watching videogames than others.  In 18 to 40 age group, Youtube is the most watched one. In above 40 age group, Whatsappis the most watched.School population watched videogames more. Married people use internet for communication than game and entertainment. In this study we find significant difference in preference of internet platforms when considering age, gender, education and marital status.

Introduction:
Internet addiction has become a 21st Century epidemic. To prevent and treat internet addiction, evaluation of current prevalence and its associated factors are needed.
Aim:
To find the prevalence and associated factors of internet addiction in Tamil Nadu.
Materials and methods:
Internet addiction severity was assessed by internet addiction scale (TN). A Semi structured questionnaire was used to collect associated factors. Statistical analysis was done and results were evaluated.
Results:
1367 people participated in this study. Among them 61.7% were male. Prevalence of mild, moderate and severe internet addiction were   57.6%, 29.8%, and 9.1% respectively.
Among gender, Prevalence of moderate and severe internet addiction in males were 31.3% and 10.3% respectively, and 27.3% and 7% respectively among females.
Considering age, Prevalence of moderate and severe internet addiction in less than 18 age group were 42.9% and 7.1%, and between 18 to 40 age group, these were 33.5% and 10.4% respectively. In the above 40 age group, the prevalence of moderate and severe addiction were 19.4% and 6.3% respectively.
Considering internet content, among facebook users, moderate and severe internet addiction were 36.1% and 11.4% respectively. In videogame players, moderate and severe internet addiction were 24% and 32% respectively. Among whatsapp users, moderate and severe internet addiction were 24.2% and 4%   respectively. And among youtube watchers moderate and severe internet addiction were 30.6% and 9.8% respectively.
Conclusions:
In general, Prevalence of problematic   internet addiction was 38.9% among which moderate and severe   internet addiction were   29.8% and 9.1% respectively.  Males were found to be more addicted . Internet addiction was found to decrease with increase in age.  Unmarried population were more addicted than married. Considering content, Videogames have the most addictive potential followed by facebook and youtube. Whatsapp users showed the least addiction. Age, sex, education, economy, marital status and content influence internet addiction.

In the past few years, social networking platforms have been established as a mode of communication using which a huge number of people are getting connected online. Online social networking platforms act as mediums of supportive communication, thus enabling information sharing between users. People are using online social platforms to discuss multiple type of topics online. The need of the hour is to identify the topics which are most talked about over social network platforms. This will help marketers in matching their advertising content with the most preferred topics by social network users. Topics related to school/college stuff and personal issues are found to be most discussed ones on social networking platforms