Online ISSN: 2515-8260

Keywords : Advertisements

Assessing the Effectiveness of Animated T.V. Advertising with Special Reference to Vodafone Animated Commercials

Ajay Somra

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 3143-3148

Animation has become the new creative advertising trend in today’s times. As a character-based business, animation can expand the design of advertisement by applying digital content to different media, such as the Internet, mobile phone technology, and television. Animation has become an important design tool in recent graphic interfaces because they motivate consumer actions and draw viewers’ attention to specific product features. The aim of this paper is to find out whether the students are able to construct the meaning and idea from the Vodafone animated TV commercials as intended or not and also is there any significant difference in the level of understanding of the students with respect to their exposure to media literacy.

Usage of Semiotics and it’s science in Advertisements: Teenagers’ Perception


European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2667-2675

Contemporary shopper market has been creating as a trap of images and signs in multidisciplinary way to deal with build product pictures in the purchaser's discernment. Simiology is a propelled subjects wherein illuminated the semiotics preferably. Promoting, publicizing and correspondence are the indistinguishable, joined significant transporters in particular market – shopper social world. In this connection, Advertisements are building and deconstructing the sign and images to make affirmative picture and to present to them the fulfillment to propel to buy creations. Possible investigation of the semiotics shows that the lingo based medium and the picture based media are the crucial and the inescapable mechanism for the individual correspondence. The sign and images can be scientific classifications as intrapersonal and relational. Taking into thoughtfulness of the coverage and stout substantiation on the above said aspects in literature the current research aims at indulgent the blow of Science of Semiotic Usage on Teenagers’ Perception. At the same time, it also tries to figure out the mediating role of Semiotic Usage in the nexus between advertisements and Teenagers’ Perception. Suitable survey data collected from 150 respondents from various colleges going teenagers’ students based at Guntur and Vijayawada Cities Andhra Pradesh, India are analysed by by means of SPSS AMOS 23 through structural equation modeling. The outcome discovered a momentous direct impact of advertisements on Teenagers’ Perception. Further, it is recognized that Semiotic Usage has played noteworthy mediating role between advertisements and Teenagers’ Perception. Implications are discussed and implications are presented.