Keywords : media literacy
Assessing the Effectiveness of Animated T.V. Advertising with Special Reference to Vodafone Animated Commercials
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 7, Pages 3143-3148
Animation has become the new creative advertising trend in today’s times. As a character-based business, animation can expand the design of advertisement by applying digital content to different media, such as the Internet, mobile phone technology, and television. Animation has become an important design tool in recent graphic interfaces because they motivate consumer actions and draw viewers’ attention to specific product features. The aim of this paper is to find out whether the students are able to construct the meaning and idea from the Vodafone animated TV commercials as intended or not and also is there any significant difference in the level of understanding of the students with respect to their exposure to media literacy.