Online ISSN: 2515-8260

Keywords : Buying Behavior

Perceived Risk, Trust, And Information Seeking Behavior As Antecedents Of Online Apparel Buying Behavior In Raipur: An Exploratory Study

Aakriti Sharma,Ashish Samuel,Kanika jiwnani,Nitin Yadav,Ms. Mariyam Ahmed .

European Journal of Molecular & Clinical Medicine, 2023, Volume 10, Issue 1, Pages 448-452

The increasing use of social media is influencing consumer purchasing behaviour across regions and countries. Customers in a fast–growing world like Raipur, on the other hand, are usually described as risk-averse, so the impact of social media on customer online purchasing behaviour is a relevant subject of interest to marketers. There is very little empirical research in this area. This research paper examines a random sample of 404 customers from Raipur to study the buying behavior of consumers who buy apparel through the e-commerce system of social media media. Consumers bought online apparels through e-commerce in social networks for a variety of reasons, such as information retrieval, risk involved, and trust. An SPSS 22 analysis of the empirical research findings reveals that social media has a moderate to meaningful impact on online apparel buyer behaviour in Raipur, with trust being the most severely impacted element, then perceived danger and information needs.


Dr. Byju John , Niru Khobragade , Dr. Ashtashil V. Bhambulkar

European Journal of Molecular & Clinical Medicine, 2022, Volume 9, Issue 8, Pages 3368-3378

The target as regards this paper towards decide job as regards bundling beside custom-made purchase demeanour. reason considering this investigation is towards look at cardinal variables, which are driving then progress as regards  brand. This audit beside recognized connection between reliant also autonomous factors. This is essential writing audit also information has been gathered through survey also considering examination reason SPSS computer programming has been utilized, it has been seen that bundling is main component. It is additionally inferred that bundling components like its tone, Bundling material, Plan as regards Covering also advancement are more significant elements while customers going with any purchasing choice

An Empirical Study On Consumer Perception Towards Branded Silk Sarees In Kanchipuram District

S. Sivakavitha; Dr. K. Selvasundaram

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 4598-4612

The Indian markets are needed to understand the emerging markets and consumers has become an enormous challenge for the corporate world especially in creating and managing a potential brand. India is witnessing change in life styles of vast section of the population. By developing a dominant brand, corporate can establish 'equity brand ' and the equity helps the firms in a variety of ways to manage competition and to maintain market share. Due to the globalization process, Indians are becoming interested in readymade dresses, particularly Multinational brands. Buying behavior of Women on branded Silk Sarees is changing one. Number of individuals visits the showroom with a brand in mind because the standard, quality and luxury of that brand are suitable for them. It becomes important for the marketers to know these relationships for successful design and execution of branding strategies.
The present study investigates Women’s perception towards branded Silk Sarees and to determine the brand of blouse most preferred by respondents in KanchipuramDistrict. The study also examines consumer’s perception towards retail garments showrooms in KanchipuramDistrict. The study may be a descriptive study. Primary data was collected with the assistance of structured questionnaire administered to 215 female respondents in KanchipuramDistrict and therefore the sort of sampling was convenient sampling. Using statistical package for social science for the subsequent test was administered 1.Factor Analysis, 2.Multiple Regression, and 3.Descriptive statistics. Pilot study was conducted and therefore the necessary additions and deletions were made within the questionnaireto see the reliability and validity of the information collected Cronbach’s alpha test was administered and therefore the value of Cronbach’s alpha is 0.712. Based on the test result a number of the relevant finding were derived which will be use full to seek out the factors that basically influences Women’s towards particular brand of Silk Sarees. The manufactures can begin with suitable strategies to beat the issues.