Online ISSN: 2515-8260

Keywords : Social activist

Role of Social Media in creating awareness of Sexual Violence against Women: An Analysis with Special Reference to # MeToo Movement in India

Ms. Seema Shukla; Dr. Pavitar Parkash Singh; Dr. Sorabh Lakhanpal

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 6256-6264

With the developments in Information communication technologies, people have experienced big transformations in terms of communicating and sharing information in day-to-day daily and social life. Over the years, social media has proven to be a very powerful tool in spreading information, awareness and mobilizing campaigns on a variety of issues. This instrument allows any individual to share content and opinions to the people at global level immediately. Women social activists have been quick to acknowledge this importance, which is why in recent times social media has more specifically demonstrated its potential for drawing attention to women’s empowerment, rights issues and violence against women such as rape, molestation, sexual harassment etc. Today, technology directly impacts women’s life and their development. It has enabled their voice to reach out and be viewed nationally as well as globally. This paper works in same context. It will examine the significance and role of social media in growing of ‘Me Too Movement’ in India. The study illustrates that how social media is helping the women to connect with ‘Me Too Movement’? The paper also analyses the thinking and responses of male society towards Me Too Movement’ and how much conscious the males are about their behavior towards female colleagues.