Online ISSN: 2515-8260

Keywords : Consumer Perception


CONSUMER PERCEPTION TOWARDS GOODS AND SERVICES TAX – A STUDY WITH SPECIAL REFERENCE TO RESTAURANTS IN CHENNAI CITY

Dr. N.O. Ameen

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 11, Pages 6475-6481

The Goods and Services Tax (GST) is an indirect tax which is used in India on the supply of various goods and services. It is indeed a multistage, comprehensive, destination-based tax: it is Multi-staged, because the GST is being imposed at each and every step of the production processes, but it is meant to be actually refunded to all the parties at the various stages of the production other than just the final consumer, it is considered to be comprehensive because of the reason that it has actually subsumed almost all of the indirect taxes barring a few state taxes. And finally as a destination-based tax, it is usually collected from the point of consumption and not at the point of origin as it was in the case of previous taxes. This study thus attempts to analyze the awareness of consumers about GST and there by analyze the perception of consumers about GST in restaurants.

A Study On Consumer Behaviour Towards Passenger Car Segment With Reference To Andhra Pradesh

Mr.B. Srikanth; Dr.N. BinduMadhavi

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 6670-6677

Study of behavior of consumers became imperative due to huge competition in all product categories. Irrespective of size of the organization and origin understanding the behavior of their target market became mandatory to create delighted customers and to succeed. The automobile sector in India today is most lucrative industry. Change in the lifestyle of Indians, increase in the income levels and some other factors like EMI facility, offers on loans became the main driving factors of sales in car segment. Further competition among the firms belonging to an industry in the market helps to the industry growth. This research would be useful for the new and existing Indiancar manufacturers to study and identify the customer expectations and their preferences from market. Indian market influenced by many national and multinational companies. This study presents analysis of research in the area of consumer behaviour in purchasing the cars and factors effecting purchase decision like brand, service, price etc.
For this study, methodology adopted was to explore the purchase decision process and its interaction with behaviour parameters. This study also attempts to present findings with reference to study of factors influencing the purchase of Passenger cars and give suggestions to accustom to the present scenario of sales and future demand for automobile car market.