Online ISSN: 2515-8260

Keywords : Behavioral finance

Standard Finance And Behavioral Finance: A Study On It‟s Evolution And It‟s Present Status In India

Anuradha Samal; A K Das Mohapatra

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 4300-4308

The classical financial theories have been the base of finance since the mid 18th century
but in the past two and half decade there has been a paradigm shift in the field of financial
from classical finance to a new field of finance named as Behavioral Finance. Behavioral
Finance is an improvised form of standard finance models, concepts or theories by taking
insights from sociology, neuroscience, law, psychology and organisation behaviour. This
paper studies about the evolution of standard finance and behavioral finance and its
present status in India.