Online ISSN: 2515-8260

Keywords : market


The Ways Of Improving Competitiveness Of Textile Industry Enterprises Based On Marketing Strategies

Ergashkhodjaeva Shakhnoza Djasurovna; Hakimov Ziyodullo Ahmadovich; Samadov Askarjon Nishonovich

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 751-762

The article is devoted to the development of scientific proposals and practical recommendations aimed at increasing the competitiveness of textile industry enterprises on the basis of marketing strategies. Study of international experience in improving the competitiveness of light industry enterprises, widely used marketing strategies and factors shaping competition and interpretation of the essence of "cluster" theory in marketing activities of enterprises, determination of promising strategies of enterprises based on analysis of assortment and competition in textile industry identification of clustering opportunities through the development of the market and assessment of the competitive environment in it, substantiation of the directions and opportunities that can be used in Uzbekistan from the experience of countries with developed fashion industries; The main strategy to increase the competitiveness of textile industry enterprises is to form a model of "Textile Industry Cluster" and determine its socio-economic efficiency.

Features of the Development of the Marketing strategy of the Enterprise

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6194-6205

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus.

Features of the Development of the Marketing strategy of the Enterprise.

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6207-6217

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus