Online ISSN: 2515-8260

Keywords : Consumer awareness

Awareness of Green Marketing and Its Influence on Consumer Perception with Reference to Bangalore City

Mr. Vinoj Wilfred, Prof. M. V. Rama Prasad, Dr. J.P. Senthil Kumar

European Journal of Molecular & Clinical Medicine, 2023, Volume 10, Issue 1, Pages 3153-3162

The concept of green marketing has become the buzzword in the last decade as a result of dramatic increase in environmental consciousness worldwide. Consumers are increasingly realizing the importance of protecting the environment through product choice while companies are increasingly considering the impact of their activities to the environment. The green and environment friendly marketing has gained more importance in India because our country has been facing environmental problems of increased pollution due to industrial growth and development. The present study is an attempt to analyze the influence of consumers' awareness of green and its impact on consumer perception. The data were collected from 130 consumers in Bangalore city. Convenient sampling technique was adopted to select the respondents. A structured questionnaire has been used to collect primary data from the sample respondents. The findings of the study indicate that the awareness of consumers on green marketing has a significant impact on consumer's perception.


Dr. N.O. Ameen

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 11, Pages 6475-6481

The Goods and Services Tax (GST) is an indirect tax which is used in India on the supply of various goods and services. It is indeed a multistage, comprehensive, destination-based tax: it is Multi-staged, because the GST is being imposed at each and every step of the production processes, but it is meant to be actually refunded to all the parties at the various stages of the production other than just the final consumer, it is considered to be comprehensive because of the reason that it has actually subsumed almost all of the indirect taxes barring a few state taxes. And finally as a destination-based tax, it is usually collected from the point of consumption and not at the point of origin as it was in the case of previous taxes. This study thus attempts to analyze the awareness of consumers about GST and there by analyze the perception of consumers about GST in restaurants.