Online ISSN: 2515-8260

Keywords : Green Marketing


A Study On Buyer Behavior In Green Marketing Products

Harikumar Pallathadka

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 1, Pages 4540-4548

In the world, green architecture has been rapidly expanding. As a result, customers are
taking charge and taking the necessary measures. Shopper knowledge and motivation are
still driving vicissitude in the commercial center, especially through the display of more
environmentally friendly products. Indian shoppers are less worried about global warming
issues than consumers in developing countries. Recognizing patterns and positioning
products, services, and brands to promote purchaser goals has always been at the heart of
effective ads. "Green" advertising has progressed from a fad to a collaborative practice
today. Offering companies should understand the importance of environmental
consciousness, incorporate it into their marketing strategies, and communicate their green
ideology to their consumers.
Green is rapidly becoming the uniform color of environmental vigilance in India.
Businesses have increasingly introduced GPIs (Green Product Innovations) into their
product advancements over the last few decades. Ostensible item execution is a major
impediment to the tenacity of earth practical items in studies. The ecumenical sympathy for
the inspiration behind the fight against pollution and corruption in the environment.
Several studies on green advertisements have been performed to assess the subject's
relevance and its relationship to environmentally conscious consumers' attitudes and buy
behavior. This study will look at buyer knowledge of green marketing products in India,
emphasizing Mysore in the Indian state of Karnataka.