Online ISSN: 2515-8260

Keywords : social media


Impact Of Instagram Content On The Emotional Engagement Of Gen Z

Raja Fazliza RAJA SULEIMAN; Muhammad Fatihin MOHD FAUZI

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 3776-3783

This article study the role of content and emotion of Instagram posts that most capture the followers' attention, focusing especially on the Gen Z in Malaysia. Gen Z makes up to 26% of Malaysia’s population and has unique characteristics that set them apart from the Millennials and Baby Boomers, particularly in the way they consume content and relate to brands. The analysis done contributes to advance the existing feed type in Instagram content by examining the users’ engagement on video content virility of entertainment and breaking news feed among Gen Z. Instagram insights is used to extract data on the actual behavior of the “Kini Viral” page, which has 334000 followers. Two interaction metrics involved in this study which are likes and shares. Analysis done using Matlab shown that overall, Gen Z is more triggered by the entertainment content rather than the breaking news content. The followers tend to “like” the content posted, but not necessarily share the posts.

Social Media Versus Political Participation In India: An Analysis Of Rural Punjab

Sandeep Kumar; Dr. Vinod CV; Dr. Pavitar Parkash Singh

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 6278-6282

Democracy is considered to be the best form of government all over the world. And elections are the pivotal base of democracy. In the representative democracy every political party try its level best to influence the voters in its favour. So enough amounts of efforts, money, and time are devoted for political campaigning in the elections. So various types of tools and techniques such as door to door interaction, rallies, posters, flyers, TV and radio interviews etc. are used to influence the voters. But with the advancement of technology, internet and social networking sites have overcome these traditional methods of political campaigning. The use of social media in the political campaigning brought a revolutionary change in the electoral system. Over the last decade lots of work has done on the role of social media in political campaigning. Role of social media is very much clear in the developed countries but in developing countries like India where majority of people live in villages with the problems like illiteracy, unawareness about technologies and lack of internet sources, situation is some bit different. So to find the effect of social media on the victory of particular political party in Punjab region of India a survey is conducted on people ( N=50) that includes rural and urban, male and female, young and senior citizen. All the respondents are selected with selected random sampling technique. For the collection of data online Google form is used. This study explore that how social media engagement affect political participation that directly or indirectly affect political efficacy. So there is strong correlation can be seen between social media engagement and political participation as social media tool provide a bidirectional platform for communication.

Social Media: A Study Of Good And Bad Dichotomy Of Change In Society

Dr. Akash Deep Muni; Dr. Manish Gupta

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 2206-2211

With the world in the midst of a social media revolution, it is obvious that social media like Facebook, twitter, Skype and others, are used widely for the purpose of mass communication. Online tools and technology have changed the very ways we talk to each other. Social media has the capability and the might to bring a change in our social lives in group and mass level both.
In the myriad milieu of mass communication, the researcher through the study of secondary literature and various social media websites has tried to understand the various facets of social media and how it is bring a change in society. It also focuses on the large scale impact of social media on mainstream journalism.

The Effect of Social Media Exposure on Depression and Anxiety Disorders in Facing Covid-19 Pandemic

Aris Widiyanto; Asruria Sani Fajriah; Joko Tri Atmojo; Rina Tri Handayani; Lidia Ekiq Kurniavie

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 5, Pages 942-950

Background: WHO has designated Covid-19 as a pandemic, this has an effect on mental health when people are stuck at home and it is unknown when the social distancing rule ends. This affects the quality of student learning faced with stressors in dealing with lecture material and exposure to Covid-19 information from social media. This study aims to predict the effect of social media exposure on depression and anxiety disorders in health students in the face of the Covid-19 pandemic. Methode: This research is a cross sectional study with a sample of students majoring in health in Indonesia in May 2020. Data were collected using a questionnaire through an online survey. Data were analyzed using multivariate logistic regression with Stata 13. Result: Results from the study found that there was a significant effect of social media exposure on depression (OR=1.64; CI 95%=1.05 hingga 2.57; p=0.031) and anxiety disorders (OR=1.64; CI 95%=1.18 to 3.40; p=0.008) in dealing with the Covid-19 pandemic. Conclusion: Exposure to social media during this pandemic can increase the risk of depression and anxiety disorders in college students. So, it is expected that students also need to know the steps to protect themselves from excessive stress and panic in the midst of the Covid-19 outbreak.

Factors Promoting Usage Of Social Media:An Exploratory Study Of Secondary Schools Headteachers Of Malawi

Collins Chibvala Phiri Z.M; Sonia Sharma; Dr. Pavitar Parkash Singh

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 3267-3272

In the modern world for heads of institutions to effectively and efficiently progress in their daily duties, they need to active in the way they use the social media as well well as being semiconscious in the way they use the social media. This descriptive research was conducted to explore factors and challenges promoting and affecting use of social media by Headteachers and their level of enjoyment in usage of social media in schools of Malawi. In this survey, qualitative and quantitative study methods were used to collect relevant and detailed data. Simple random sampling was used to select 61 headteachers. A self-constructed questionnaire, 5 point Likert scale and interview questions were used to study the attitude of headteachers towards usage of social media in secondary schools. Mean differences, standard deviations and t-test are used for data analysis. The results concluded that principals have positive attitude towards use of technology in schools. Findings revealed that; need to search for new information and resources, conforming to the global village, availability of ICT equipment and need for easy communication are some of the factors promoting principals need use of technology in schools; interrupted power supply/ failure, lack of expertise-knowledge and skills including lack of equipment are some of the challenges faced in secondary schools when integrating technology and that headteachers enjoy using technology in schools. 98.36% of principals enjoy using technology which is significantly very high.

FINANCIAL SERVICES AND SOCIAL MEDIA – A CONCEPTUAL PERCEPTIVE

Seshu Kumar Jujjuvarapu; A.Udaya Shankar; S.Harpreeth Kaur

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2464-2772

Social media has altered the financial-services sector in many important ways in which, from rising client service to making a complete subdivision of financial-technology suppliers. Social media is not any longer a selection, it‘s an obligation. Businesses nowadays cannot survive while not social media because it has grown up in purposeful technology and reach over the past decade. Social media could be a tool that helps enterprises adds connected environments. Facebook, Twitter, Instagram, and different social platforms have modified the approach banks and different corporations maintain relationships with their customers, moreover as however, they supply fantabulous client service. Future enterprises area unit learning to leverage the ability of social media additional usually to interact with customers by adding social media pages as bonafide communication channels. Social media holds numerous opportunities for acknowledged monetary corporations to grow their audiences and build loyal relationships. Marketers will use digital channels to deliver individualized messages and period care. They‘ll additionally use them to achieve customers wherever they‘re already active, comfy, and prepared to converse. Most of those corporations‘ area unit exploitation social media over the normal business models. Responding quickly and in real-time on Facebook or Twitter to unravel a customer‘s drawback will build trust, foster loyalty, and boost the company‘s name. Although most industries are exploiting social media vastly to promote their business to their audience, the finance trade remains to create its thanks to it, rather slowly. However, monetary marketers should realize the necessity to use social media to promote their products and services to their addressees.

The Influence of Social Media Facebook and Twitter on Student’s Rational Choices

Linayati Lestari; Sri Langgeng Ratnasari

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 632-643

The student rational choices is contributes to elections. Student’s rational choices is one of issues at the elections.. The purpose of this study was to determine the influence of social media facebook and twitter on student’s rational choices. This type of research is a quantitative descriptive study with data collection techniques using a questionnaire. The study population was 1978 people with a sample of 322 students. The sampling technique uses the table of Krejcie & Morgan formula. Hypothesis Testing Results for Social Media Facebook variables significantly influence Student’s Rational Choices. Hypothesis testing Social Media Twitter variables significantly influence Student’s Rational Choices. The results of hypothesis testing indicate that the Social Media Facebook and Twitter variables simultaneously have a significant influence on the Student’s Rational Choices. The study expected to serve as a reference to the electoral candidates in an effort to encourage the increasing number of electoral votes among universities

Role of Social Media in creating awareness of Sexual Violence against Women: An Analysis with Special Reference to # MeToo Movement in India

Ms. Seema Shukla; Dr. Pavitar Parkash Singh; Dr. Sorabh Lakhanpal

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 6256-6264

With the developments in Information communication technologies, people have experienced big transformations in terms of communicating and sharing information in day-to-day daily and social life. Over the years, social media has proven to be a very powerful tool in spreading information, awareness and mobilizing campaigns on a variety of issues. This instrument allows any individual to share content and opinions to the people at global level immediately. Women social activists have been quick to acknowledge this importance, which is why in recent times social media has more specifically demonstrated its potential for drawing attention to women’s empowerment, rights issues and violence against women such as rape, molestation, sexual harassment etc. Today, technology directly impacts women’s life and their development. It has enabled their voice to reach out and be viewed nationally as well as globally. This paper works in same context. It will examine the significance and role of social media in growing of ‘Me Too Movement’ in India. The study illustrates that how social media is helping the women to connect with ‘Me Too Movement’? The paper also analyses the thinking and responses of male society towards Me Too Movement’ and how much conscious the males are about their behavior towards female colleagues.

The Effect Of Social Media Exposure On Depression And Anxiety Disorders In Facing Covid-19 Pandemic

Aris Widiyanto; Asruria Sani Fajriah; Joko Tri Atmojo; Rina Tri Handayani; Lidia Ekiq Kurniavie

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 4635-4643

Background: WHO has designated Covid-19 as a pandemic, this has an effect on mental health when people are stuck at home and it is unknown when the social distancing rule ends. This affects the quality of student learning faced with stressors in dealing with lecture material and exposure to Covid-19 information from social media. This study aims to predict the effect of social media exposure on depression and anxiety disorders in health students in the face of the Covid-19 pandemic.
Methode: This research is a cross sectional study with a sample of students majoring in health in Indonesia in May 2020. Data were collected using a questionnaire through an online survey. Data were analyzed using multivariate logistic regression with Stata 13.
Result: Results from the study found that there was a significant effect of social media exposure on depression (OR=1.64; CI 95%=1.05 hingga 2.57; p=0.031) and anxiety disorders (OR=1.64; CI 95%=1.18 to 3.40; p=0.008) in dealing with the Covid-19 pandemic.
Conclusion: Exposure to social media during this pandemic can increase the risk of depression and anxiety disorders in college students. So, it is expected that students also need to know the steps to protect themselves from excessive stress and panic in the midst of the Covid-19 outbreak.

The Impact of Social Media Usage on the Academic Performance of Student

Badar Mohammed Al Mughairi; Hamad Khalifa Al Hakamani; Yusra Mohammed Al Mughairi; Prof. Dr. Asif Mahbub Karim

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 511-517

The grought of the internet services and application, the social media services and application become a major attraction of the user and organization. This lead to the extensive use of social media to achive different type of objectives that meet individual and also the organisation interest. Consenquantly, this use can creat a positive or negative impact. This article studies the impact of social media usage on the accadmic performace of the students. moreover, it illustrates the different impact based on the litreatue review on the types and the age of student. In addition to that, It doministrate the existed and related theories, reviewing the concepts and other studies related to the impact of socal meadia in related ot accadmic performance.

Credibility Of Rural Ulama In Dealing With Hoaks

Dadang Sugiana; Ira Mirawati; Putri Trulline

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 1, Pages 3636-3644

Credibility determines how a person influence people’sopinion and behavior. All public figures, including ulama, require high credibility. In the digital era, can ulama provide legit information and play a role in warding off hoaxes circulating through digital media? This study used a descriptive method with interview as a data collection tool. The research informants were fifteen Quran recitation members aged 30-70 years in Parigi District, Pangandaran Regency. The results showed that, unlike the internet news,people in rural areas still consider ulama opinion leaders. Ulama only confirm internet hoax if the members of the Quran recitation ask about it.However, the source of their knowledge is not the internet, but the Quran and Al Hadits. The members of the recitation did not make the ulama the first to ask about the truth of news on the internet. It can be concluded that the high credibility of scholars deals with real-life problems but not with issues that develop on the internet.

Digital Literacy Of Teachers In Online Learning At Elementary School In Bandung City

Santi Susanti; Rachmaniar .; Fitri Perdana

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 1, Pages 3784-3793

This study reveals the digital literacy in learning activities using mediated communication between teachers and students at primary school in Bandung City during the COVID-19 pandemic. This study uses a qualitative method with a case study approach to reveal the experiences of primary school teachers in conveying online material to their students, how messages delivered, and what obstacles they face in the process. Data collected by interviews with teachers of several primary schools in Bandung City who implement online teaching, supported by literature sources related to this research.The informants selected with the snowball-sampling technique. The results showed, at the beginning of the implementation of distance learning, elementary school teachers in Bandung had limited knowledge about the use of communication media in learning and how to deliver learning materials. This is because there is no material preparation to be taught. Over time, teachers learn to recognize online communication media for learning. Delivering messages carried out through social media. Some teachers prepare lesson material well and deliver it through existing digital platforms, directly to children or through parents. However, some teachers still have difficulty using applications related to photo processing, so it is not uncommon for teachers to ask parents for help to operate the program or combine photos.

Brand Value Propositions Campaigns Through Social Media Instagram

Yuliani Dewi Risanti; Rafika Hani

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 1, Pages 3794-3802

Social media campaigns activities are increasingly carried out by company along with the increase in internet users in Indonesia. Through social media, company are able to create relations, reputations, and relevance with targeted market. The purpose of this study is to examine how social media campaigns is implemented in promoting Hijrah as brand value of Muslim Fashion product. This study used qualitative with case study method to elaborate four stages of a social media campaign: listening, strategic design, implementation and monitoring, and evaluation. Data collecting through observation, documentation and in-depth interviews with owners and employees of companies that are the object of research. The results showed that the company focused on the use of Instagram as a medium to communicate Hijrah as brand value propositions in social media campaigns activities. Besides, the rise of Instagram users and its user friendly, company believe that Instagram offers a form of more interactive communication through various feature that is not offered by other social media. Finding suggest, company should consider others social media application to be valuable asset to social media campaigns strategy.

How Does Social Media Affect Human Interaction - A Survey Among Students

Devika. B; Vishnu Priya; Gayathri. R; Kavitha. S

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 1, Pages 2806-2823

Interactive computer mediated technology helps to create and share ideas and information. Digital devices have made our lives easy with the help of smart phones and its applications. Digital gadgets provide easy connectivity, privacy and security, help to get instant news feed etc. all these advantages have caused a major disadvantage among us, and that is lack of social interaction. This study involves college students in the age group of 17 to 23 years. A well structured questionnaire was prepared comprising 20 questions covering social demographic information, knowledge, attitude, perceptions was framed and administered to the participants through online google forms. A total of 140 responses was collected, out of which 60% was males and 40% was females. Almost 99.29% of the total population used social media. 77.86% of the total population played with their friends rather than to play online games. It may be concluded that even though social media has caused a great impact in our interpersonal communication, people mostly tend to have face-to-face communication rather than through messages. Messages cannot express the emotions of people.