Online ISSN: 2515-8260

Keywords : Perceived Usefulness


Determining The Factors Of Consumer’s Attitudes And Its Influence On Continuous Usage Of Mobile Shopping Applications

Nor Azah Abdul Aziz; Ling Hung Zin; Hartini Azman; Atirah Sufian

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 2903-2921

This study investigated the consumer’s attitude factors that influence continuous usage of mobile shopping applications in Malaysia. The study used self-administrated questionnaire to collect data from 384 respondents using online form who had previous experience on using mobile shopping applications to purchase products. The findings show that privacy, security, perceived usefulness, perceived ease of use and electronic words of mouth are positively related with the consumer’s attitudes to continuously use the mobile shopping application. This study enhances the researcher’s understanding on how the perceived usefulness, privacy and security, electronic words of mouth and perceived ease of use in influencing the consumer’s attitudes to continuously use the mobile shopping applications. This study extends the application of expectation-confirmation model (ECM) and technology acceptance model (TAM) which can provides the theoretical understanding on the various factors that influencing consumer’s attitudes to continuously use the mobile shopping applications. The managers should focus on those factors in order to encourage more people for using the mobile shopping application to purchase the products.

E-Training Integration In Organisation: Modeling Factors Predicting Employee’s Acceptance In A Developing Country

A.U. Alkali; Nur Naha Abu Mansor

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 775-798

Background: While factors influencing e-training use intention has been mostly investigated based on the experiences of the developed countries, such investigations in the in the developing countries have been largely overlooked by researchers. Purpose: This paper extends the technology acceptance model (TAM) by investigating the roles of computer/internet self-efficacy and organisational support on intention of employees to use e-training. Methods: Three hundred and one responses collected from five public universities were in the study. Structural equation modeling was applied in data analysis. Results: The findings show that computer/internet self-efficacy, organisational support and perceived usefulness have positive and significant effects on intention. Likewise, perceived usefulness was found to have influenced the effects of internet self-efficacy, organisational support, and perceived ease of on intention. In addition, importance-performance matrix analysis (IPMA) was performed and the results suggest that emphasis should be given to organisational support and perceived usefulness for successful implementation of e-training. The paper has established the applicability of the TAM in predicting e-training use intention and the significance of organisational support in implementing e-training. In addition, the paper provides a model for understanding employees’ intention to use e-training which can be tested in other countries or in different contexts.