Online ISSN: 2515-8260

Keywords : Green Product


Assessing Consumers’ Intention to Purchase Green Energy Brands

Norbayah Mohd Suki; Norazah Mohd Suki; Normala Zulkifli

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 869-875

This research aims to assess consumers’ intention to purchase green energy brands. A descriptive analysis was employed for data analysis by using a sample of 300 students. The results of descriptive analysis inferred that of the twenty-two items assessed, two statements which represented the nature experience factor were the top important aspects highlighted by the respondents in respect to positive perception towards green energy brands, namely “Brand X evokes the sensation of being in nature” and “Brand X makes me feel close to nature”. This significant result implies that the popularity of the brands associated with green energy brands influenced respondents’ perceptions. Philips was the most popular green energy brands. Philips has achieved a CDP Climate Change A List ranking for its leadership in corporate climate action. Further, Lenovo, Haier, and Ericsson were the next preferred green energy brands. The outcomes from the study propose a different frontward motion to the outcomes of prior studies on green energy brands by providing further facts to narrow down the research gap with regard to assessing consumers’ intention to purchase green energy brands. Direction for future research is also furnished.

Examining Students’ Intentions to Use Energy Energy -Efficient Products: An Application of Theory of Planned Behaviour

Norazah Mohd Suki; Norbayah Mohd Suki; Iwan Harsono

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 860-868

Energy-efficient products can reduce the threat of global climate. This research aims to examine students’ intentions to use energy-efficient products by using theory of planned behaviour as the guiding principle. Data were analysed using descriptive analysis via the Statistical Package for Social Sciences (SPSS). The results of descriptive analysis revealed that of the twenty-six items assessed, two statements which represented the environmental awareness factor were the top important aspects highlighted by the respondents in respect to positive perception towards energy-efficient products. They reported that “the main cause of the climate change is a lack of environmental risk perceptions”. This is followed by statement “current environmental situations are very serious for our future”. Moreover, belief factor is also strongly upholding by the participants in this research. They asserted that reliability is important when considering energy-efficient products. Indeed, they strongly believe that environment is important when considering energy-efficient products. The findings advanced body of knowledge on student intentions to use energy-efficient products, which is not much enclosed in the literature in Malaysian context. Direction for future research is also furnished.