Online ISSN: 2515-8260

Keywords : Marketing


COMMUNICATION AND MARKETING CONSTRAINS OF PADDY GROWERS IN THANJAVUR DISTRICT OF TAMIL NADU

T. Ram Sundar, P.Shanmugaraja, J.Meenambigai

European Journal of Molecular & Clinical Medicine, 2023, Volume 10, Issue 1, Pages 3684-3689

Agriculture plays a pivotal role in Indian economy and provides employment opportunities to more than half of the population. It is the way of life and not the business of life for most of the farmers. Agriculture mainly depends upon Nature, Labour Intensive, Small Size Holdings, Traditional Methods of Production and Dominance of food crops in cultivation. In this regard paddy is the most important cereal crop not only in India but around the world. The study was conducted on the communication and marketing constraints faced by the paddy growers in Thanjavur District. The district has fourteen blocks and out of fourteen blocks Orathandu block was particularly selected for the present study. The total number of respondents were selected based on the proportionate random sampling technique and a sample size of three hundred respondents was selected. The results revealed that there are fifteen constraints experienced by the farmers. Non – availability of storage facility (85.00 per cent), High moisture content of paddy (84.00 per cent), High cost of labour (80.33 per cent), Shortage of man power in DPC’S (77.33 per cent), Delay in Procurement (75.00 per cent), Delay in payment (70.33 per cent), Lack of transport facility (66.33 per cent), Inadequate minimum support price (62.00 per cent), Lack of current information related to market price of paddy (60.66 per cent), Unsuitable open storage location point and poor LDBP covers (55.66 per cent), Inadequate quantity and quality of gunny bags to pack and store the paddy (53.66 per cent), Weak link in paddy movement chain from DPC’S to main godown (53.00 per cent), Lack of skill in acquiring, processing and evaluating information on paddy cultivation (43.33 per cent), Minimum contact with extension officers (30.66 per cent) and Lack of motivation of farmers in attending relevant training programmes (30.00 per cent) are  constraints expressed by the paddy growers.

Marketing And Information Support In Public Sector

YuldashevaSaodat Arislanovna; Giyosidinov Bobur Bakhtiyorvich

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 1, Pages 940-947

The scientific article analyzes important aspects such as methods of marketing research in public transport enterprises, the role of information and their impact on the enterprise and the population, the prevention of traffic congestion and environmental degradation on urban roads.

Features of the Development of the Marketing strategy of the Enterprise

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6194-6205

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus.

Features of the Development of the Marketing strategy of the Enterprise.

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6207-6217

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus