European Journal of Molecular & Clinical Medicine

India is one of the world’s fastest growing economies, nevertheless it is a developing country that needs holistic policies and programmes to cater its diverse segment of socio-economic population. In the process of rapid economic development, it is imperative to view development from the perspective of improving livelihood,especially the majority of population inhibiting in rural areas. As agriculture is the largest contributor to India’s GDP, the state of Nagaland is predominantly agrarian. Prior studies have shown that empowering the farming community through effective policies and media content have a positive impact. Development communication is an operative way to facilitate development through media that seeks to understand the reality of the audience and frame content accordingly. This planned approach rest upon the responsibility of the media organization, to identify gaps and intensify opportunities that can encourage sustainable development. Radio as an aural medium of communication has far-reaching impact in view of its ability to reach even the remotest places which have partial connectivity by information technology or electricity. The purpose of this study was to examine the impact of programme for rural listeners broadcast by All India Radio as perceived by 50 farmers from two villages in Phek district, Nagaland. Results indicate positive assessment of the programme for improving agriculture production. Broadcast medium- television and radio, are proved to be desirable medium of communication.

Agricultural extension is generally understood as an activity to disseminate agricultural information and guide farming. The role of extension worker as agents of reform is very important for community empowerment activities, especially for farmers, either individually or who are members of farmer groups / Gapoktan. The roles of extension workers include being a facilitator, motivator, mediator, educator and as a supporter of farming activities . This research aims to analyze the effect of rice farmers' perceptions on the role of agricultural extension agents and their impact on the attitudes, feelings and behavior of rice farmers. in following up on the results of counseling . The research method used a quantitative method approach with the number of respondents 218 rice farmers who were taken by simple random sampling analyzed using SEM at α = 0.05. The results showed that perceptions did not have a significant direct effect on farmer behavior in following up extension activities. However, perception has a significant effect on attitudes that have an influence on behavior. In addition, perception also affects feelings, but feelings do not show a significant effect on behavior. P Felling trees trimming logs rice has a pretty good perception of the role of agricultural extension as a facilitator, educator, mediato r and motivator .
To enhance the role of agricultural extension worker, the extension must master the material and their counseling practice, so there should be training or training in accordance with the needs of extension. Prior to the training, it is necessary to conduct research on what extension agents have not mastered.

Indian country’s Indian economy depends on agriculture. Nearly 70% of the people live on agriculture and allied sectors. The agriculture is the main source of farmer’s income. The farmers are the back bone of the country as well as the agriculture. The research objectives are to evaluate the role of Farm Science Centres (KVKs) in agri sector, to examine what are the services are provided to agri farmers related fields of agriculture and allied sectors, to examine non awareness on agriculture information and technologies may be leads to farmer’s suicides? or not and to evaluate the performance of 2 selected Krishi Vignan Kendras (Farm Science Centres)and Is it FSCs impacts on farmers awareness and perception towards to communicate of agriculture information and technologies in A.P ? This research follows primary and secondary data of methodology for evaluating the performance of 2 selected KVK’s in A.P. This paper uses SPSS for data analysis. After do the analysis of data the report shows that in selected two area (Garikapadu (Krishana Dist) & Darsi (Prakasam dist) farmers are no pleased by KVKs offered facilities. yet, the selected two kvk area agriculture farmers are not impacted related to disseminate of agriculture information and technologies. Overall, this research paper explains the performance of FSCs in choosing 2 areas in AP is well happy and agri farmers are good opinion towards Farm Science Centers (FSC) functionalities. Further this study explains to the audience of farmers not getting of awareness on agriculture information and technologies it may be leads to farmers’ suicides.