Keywords : reference groups
Co relating shopping through Experience’: An Experiential marketing investigation at Prasad’s Multiplex Hyderabad.
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 4, Pages 977-983
shopping will be improvised through experience and experience is one of the most dynamic factor, shoppers when go for shopping and experience and explore themselves in a mall naturally every human being tries to co relate his desires, needs ,expectations, towards his shopping needs also aspires to shop any product or service etc due to influence of surroundings , people, friends, relatives, celebrity etc or to any instinct or any past experience hence this association to relate can be in micro & macro context micro can be individual like personal experience standpoint & macro can be from social, cultural, economic & society standpoint hence this article is focusing upon experiential marketing ,investigating the role of the term ‘Relate’ or “co relate with experiential marketing impacts shoppers shopping decisions during visit at shopping mall.