Online ISSN: 2515-8260

Keywords : Relationship marketing


Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction

Deboshree Chatterjee; AVS Kamesh

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 999-1009

The financial sector is one of the pillars for nation’s economic empowerment. Hence, all the nations would like to give more importance to the banking sector. In the banking sector, a lot of reforms have been taken place based on the marketing aspects of banks. As per the reforms in the banking sector, customers are one of the most competitive scenarios. This examination endeavours to decide noteworthy components of relationship showcasing and their effect on client strengthening and satisfaction. The paper finishes up based on a broad writing audit that relationship promoting measurements like quality services, Co creation, Transparency, Personalised communication, problem management, client education, customer participation, and technology ought to be taken into genuine thought by banks to engage the clients which thus improve consumer satisfaction and degree of consistency. Subsequently, both gatherings get shared advantages.