Online ISSN: 2515-8260

Keywords : Customer Satisfaction


Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction

Deboshree Chatterjee; AVS Kamesh

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 999-1009

The financial sector is one of the pillars for nation’s economic empowerment. Hence, all the nations would like to give more importance to the banking sector. In the banking sector, a lot of reforms have been taken place based on the marketing aspects of banks. As per the reforms in the banking sector, customers are one of the most competitive scenarios. This examination endeavours to decide noteworthy components of relationship showcasing and their effect on client strengthening and satisfaction. The paper finishes up based on a broad writing audit that relationship promoting measurements like quality services, Co creation, Transparency, Personalised communication, problem management, client education, customer participation, and technology ought to be taken into genuine thought by banks to engage the clients which thus improve consumer satisfaction and degree of consistency. Subsequently, both gatherings get shared advantages.

SATISFACTION LEVELS ON BANKING OPERATIONS - A STUDY IN THALLAREVU MANDAL

Dr Mohana Krishna Irrinki

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 1085-1095

It is evident that the banking sector plays a vital role in the economic development of any country across the globe. Indian Banking sector was crucial for the Indian economy over the years which had a stable and improved performance. Any service sector, especially the banking sector has to retain the confidence of the customers and at the same time the level of satisfaction should be high which has numerous dimensions differing among the customers along with the place of operation. Banking sector is one of the customer driven sectors where the customer service is distinguished and influenced by incessant technological updation, swiftly changing market conditions, rigorous competition, rapidly changing demands of the customers along with the economic uncertainties pose challenges to the financial institutions in providing services to the customers. Customer satisfaction is important for the growth of the banks which will also impact the economic progress of the country. The present study aims at identifying the level of satisfaction of the customers on various services rendered by the bank such as the Basic Banking Services, Deposit Facilities, Credit Facilities, E-Services and Other Facilities. The study has 302 respondents which is five percent of the total households from five villages of Thallarevu mandal of East Godavari district in the state of Andhra Pradesh. In the study, it is observed that significant relationship exists between the satisfaction levels on the various services and products offered by the bank and the villages where they are residing.

Influence Of Marketing Mix On Customer Satisfaction In Real Estate: Mediating Effect Of Technology & Moderating Effect Of Government & Building Process In Bangladesh.

Md. Naim Hossain; Prof. Dr. Abu Bakar Abdul Hamid; Prof. Dr. Huam Hon Tat

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 80-96

In Bangladesh the Housing and Real Estate Industry is one of the rapid growing and pioneer business sector. The rapid urbanization needs more accommodation and housing supply, which creates a huge market for the real estate industry in Bangladesh. Brick is one of the main building materials for the construction industry. Brick manufacturing in Bangladesh is done with traditional methods. The fixed chimney kiln (FCK) are used to produce the bricks which consumes coal & fertilized soil and releases pollutants into the atmosphere, leading to harmful effect on animals, human beings and agricultural yields. At present there are number of alternative products are available instead of burnt clay bricks, which are cost effective, environment friendly, and disaster resistant. The Objective of the study is to reviewing literature on the topics, develop a conceptual framework for this research field and investigate the impact of customer satisfaction of the using of these alternative building materials and the technology as a mediating effect within the marketing mix and the role of government & building process. The study would be conducted in Dhaka, Bangladesh where customers & stakeholders would be provided structured questionnaire. The questionnaire would adapt from literature and the study will be conducted with a deductive approach and would be follow quantitative method and positive paradigm. The survey population would be selected from the Dhaka city and among the selected respondent 380 would be the sample size. Convenience sampling method would be applied. The data analysis would be followed descriptive Statistics and regression analysis methods. The analysis would be done by using Smart PLS. The Study would adopt three underpinning theories to establish the relationship among variables. The theories are: Marketing mix theory, the Dissonance theory and the Technology acceptance Model (TAM) theory. The expected findings would be providing a comprehensive view of the customer satisfaction of using alternative building materials and would contribute to body of knowledge theoretically and the practical knowledge will help the policymakers, the government of Bangladesh, managers, and other stakeholders to formulate the next policy and practice. In future, comparative researches can be carried out by collecting samples from other cities of the country. Another research can be done including other social compliance variables which were not included in this study.