Online ISSN: 2515-8260

Keywords : Opportunities


Challenges and Opportunities in Online Marketing

S. Ramachandran; Dr. S. Rabiyathul Basariya

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 1329-1333

Online Marketing business is facing lot of challenges due to the consumers’ buying habits. Earlier they will go through online marketing site and choose their requirement with the best of their knowledge. Whereas now a day consumer goes through all online sites to compare price and social network to know the reviews about performance. Buyers are getting information about product from various sources and they are more knowledgeable then earlier days buyers. Hence, the marketers to provide necessary information about their products to choose. Online marketing is the right solution to improve the buyers base in no time.

Employment And Income Generation Opportunities Among Self Help Group Of Krishnagiri District In Tamil Nadu

M Leelavathi; Dr R Murugesan

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 5, Pages 1065-1071

Introduction of the research Self-Help Groups is a new method of participation, now the growth of India. Non-Governmental organisations and community development agencies have been working out the possibility for years together in Tamil Nadu. It has found support from the people and the governmental agencies. Objectives of the study to analyse socio-economic information, benefits, employment and income generation of self-help group in Krishnagiri district. The concepts understand through review literature of review five literatures was taken for the study. The study is based on the primary data collected from the self-help group members in Krishnagiri district, Tamil Nadu. The research work was carried out during period of October to November 2019. The most important of this research paper is to analyse the demographic information, benefits, employment and sources of income. The research respondents are selected based on convenience sampling due to availability, and the study was carried on a sample of 184 respondents out of 200 questionnaires were used for data collection. Descriptive analysis and factor analysis is used for data analysis. Finally conclusion of the research there may be enough purpose to be satisfied with the overall status of SHG in rural regions in regards to their family reputation, upbringing of their kids, their schooling, handling household affairs, their finance and different activities. The ladies now have turn out to be more vocal in selecting the SHG is the path of freedom