Online ISSN: 2515-8260

Keywords : opportunities

The Contribution Of Social Media In Fueling Rebellion Among Teenagers

Garima Tiwari,Ujala Rajput,Mansi Bansal,Ayushi Sinha,Ms. Shinki K Pandey .

European Journal of Molecular & Clinical Medicine, 2023, Volume 10, Issue 1, Pages 673-686

Marketing strategists have utilized social media platforms to increase sales, establish brand identity, and raise awareness. However, there are difficulties in converting public participation into financial growth. As a result, the current study looked into the challenges and success of social media marketing in attracting customers. The food retail market in India was the focus of the study because it has a diverse retail pattern and a simultaneous rise in social media use and internet use. The quantitative component of the research helped identify the relevant factors that customers perceive as having a significant impact on social media marketing's efficacy. Interviews with social media strategists were part of the qualitative research component, which helped decipher the implemented strategies as well as the opportunities and challenges associated with social media marketing. Two major Jakarta-based retailers served as the subjects of the study. According to the quantitative results of the survey, consumers did not consider the social aspect of social media marketing to be helpful in achieving their goals. Customers' perceptions of the relevance of social media marketing were found to be significantly influenced by factors such as belief (relevance of social media in obtaining up-to-date information and the capacity to share experiences), community participation (active participation in a retailer's social media page and stimulating the retail brand), monetary (obtaining better prices and free coupons for making purchases), and psychological (seeking a sense of affiliation and belonging in the community and establishing and maintaining relationships with other members).


Aditya Raj Singh,Aditya Tiwari,Md Sharik,Taquim Raza,Ram Girdhar .

European Journal of Molecular & Clinical Medicine, 2022, Volume 9, Issue 7, Pages 9909-9914

E-banking, also known as online banking or virtual banking or internet banking is a system that enables banking transactions like transfer of funds, payment of loans and EMIs, deposit, and withdrawal of cash virtually with the help of the internet. E-banking plays a vital role in the present banking functionality. Electronic banking is inferred to be safe and secured, compared to physical banking. It ensures qualitative banking operations compared to traditional banking. E-banking in India is still in the early stages of growth and development. Competition and changes in technology have changed the face of the banking sector. The purpose of the study is to emphasize the concept of e-banking. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles of e-banking available on the Internet. The present study has been undertaken to describe the present status of e-banking in India and examine the challenges & opportunities of e-banking. With the help of e-banking, the banking sector is gaining customer satisfaction and loyalty. Banks should provide their customers with convenience, meaning offering service through several distributions channels and the availability of online services becomes easier for the customer.

Challenges and Opportunities in Online Marketing

S. Ramachandran; Dr. S. Rabiyathul Basariya

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 4, Pages 1329-1333

Online Marketing business is facing lot of challenges due to the consumers’ buying habits. Earlier they will go through online marketing site and choose their requirement with the best of their knowledge. Whereas now a day consumer goes through all online sites to compare price and social network to know the reviews about performance. Buyers are getting information about product from various sources and they are more knowledgeable then earlier days buyers. Hence, the marketers to provide necessary information about their products to choose. Online marketing is the right solution to improve the buyers base in no time.

Employment And Income Generation Opportunities Among Self Help Group Of Krishnagiri District In Tamil Nadu

M Leelavathi; Dr R Murugesan

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 5, Pages 1065-1071

Introduction of the research Self-Help Groups is a new method of participation, now the growth of India. Non-Governmental organisations and community development agencies have been working out the possibility for years together in Tamil Nadu. It has found support from the people and the governmental agencies. Objectives of the study to analyse socio-economic information, benefits, employment and income generation of self-help group in Krishnagiri district. The concepts understand through review literature of review five literatures was taken for the study. The study is based on the primary data collected from the self-help group members in Krishnagiri district, Tamil Nadu. The research work was carried out during period of October to November 2019. The most important of this research paper is to analyse the demographic information, benefits, employment and sources of income. The research respondents are selected based on convenience sampling due to availability, and the study was carried on a sample of 184 respondents out of 200 questionnaires were used for data collection. Descriptive analysis and factor analysis is used for data analysis. Finally conclusion of the research there may be enough purpose to be satisfied with the overall status of SHG in rural regions in regards to their family reputation, upbringing of their kids, their schooling, handling household affairs, their finance and different activities. The ladies now have turn out to be more vocal in selecting the SHG is the path of freedom