Online ISSN: 2515-8260

Keywords : Customer


PURCHASEINTENTION OF ELDERLY IN A PANDEMIC COVID-19 SITUATION BASED ON ANALYSIS OFCUSTOMER-BASED BRAND EQUITY

Hadi Masyhurrosyidi; Sri Hartini; AryoDwipo Kusumo; Windhu Purnomo

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 5, Pages 709-721

Background: During an unpredictable situation (uncertain environment), high purchase intentions for better and quality services results providers need an extraordinary level of expertise in the healthcare market. Purpose: To determine the effect of customer-based brand equity on purchase intention. Method: observational study with cross-sectional design. The population was all elderly in the East Lombok Regency, samples that fulfilled the criteria; not experience chronic diseases such as stroke, cataracts, chronic kidney disease (CKD), severe diabetes mellitus, and coronary heart disease. Measurement of independence used the ADL Bartle Index instrument. The cognitive level used the MMSE instrument and respondents were willing to fill in the questionnaire. Results: the characteristics of respondents and customer-based brand equity on purchase intention used the chi-square test and fisher's exact test. Risk estimates and 95% confidence intervals of customer-based brand equity, namely brand awareness 1,243 (1,000 to 1,546), brand association 1,245 (1,014 to 1,527), perceived quality 1,229 (1,014 to 1,488), and brand loyalty 1,240 (1,039 to 1,479), the test results showed a significant relationship and had a prevalence ratio (PR)> 1 to the purchase intentionof outpatient health centers. Conclusion: the majority of respondents who have an elderly purchase intention for outpatient services at the public health center

Increasing Acceptability Of Mobile Banking: An Indian Perspective.

Navdeep Singh Thind; Dr. Manish Gupta; Dr. Sorabh Lakhanpal

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 2212-2216

In the modern competitive era, many communication channels to customers need to be developed through technology. Banking through use of Smartphone and apps is the latest advancement in the field of providing better customer services by banks and financial Institutions. After the beginning of such services in India, transactions relating to the use of mobile for banking have grown, however still there is a long passage to cover since large chunk of clients still believe in the age old ways of performing banking. Mobile banking is offering the customer a very quick, reliable and effective service usually 24X7 to aid transactions. Banks can take the assistance of these services to increase the output and efficiency of their staff members by creating benchmark to provide systematized customer service and enhancing linkage with their clients. This paper examines the benefits as well as the limitations of using the aid of mobile banking and the resulting issues which a customers have encountered.

Customer Satisfaction Towards Television Advertisement In Mysore City

Harikumar Pallathadka

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 3194-3199

Television has a significant impact on a country's development. People in
most developed countries are fully aware of the benefits of television. Television
provides them with up-to-date information. Television immediately captures viewers'
attention, piques their interest in the advertising message's theme, and instills a desire
in the public's minds to act and buy the offered products. TV is also favored over radio
and print media because of its more extensive coverage and ability to focus on the
target demographic. Television advertising, on the other hand, is not constrained in
any way. The advertisement message only lasts as long as it is displayed on the screen.
If a prospect is not watching or listening when the advertisement is shown, the
advertisement is not seen or heard. As far as the possibility is concerned, the message
has been lost. This study aims to see how far companies can inform and persuade
customers to buy their products.