Online ISSN: 2515-8260

Keywords : Consumer


Features of the Development of the Marketing strategy of the Enterprise

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6194-6205

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus.

Assessing the Effectiveness of Animated T.V. Advertising with Special Reference to Vodafone Animated Commercials

Ajay Somra

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 3143-3148

Animation has become the new creative advertising trend in today’s times. As a character-based business, animation can expand the design of advertisement by applying digital content to different media, such as the Internet, mobile phone technology, and television. Animation has become an important design tool in recent graphic interfaces because they motivate consumer actions and draw viewers’ attention to specific product features. The aim of this paper is to find out whether the students are able to construct the meaning and idea from the Vodafone animated TV commercials as intended or not and also is there any significant difference in the level of understanding of the students with respect to their exposure to media literacy.

Understanding The Impact of Corporate Communication Initiatives on Consumers in Crisis Management among Consumer Oriented Industries

Suparna Jain; Dr. Pavitar Parkash Singh

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2892-2906

Corporate communication plays a vital role in the life span of a brand. Not only is it important for improving their life cycle instead it is of extreme importance at the time of crisis. The Consumer Industry today is prone to crisis and it is of sheer importance during such times to have an effective communication plan which would help the brand sail through the crisis effectively such that the consumer is not mislead and is given a sense that they are part of the journey to emerging through such testing times. The study focuses on the impact and perception of Corporate Communication and its practices on the consumer of consumer oriented industries. The study was conducted amongst people of Shimla and a sample of 155 chosen.
The aim of the study is to understand how Corporate Communication practices influence and affect the behavior of consumers at the time of crisis. The study sheds light on the relationship between CC and the impact of the practices on the consumer. The study has helped us analyze the strategies Consumer industries ideally follow and the extent to which these practices help them in dealing with the crisis.

Features of the Development of the Marketing strategy of the Enterprise.

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6207-6217

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus