Keywords : Bejo herbal park
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 1, Pages 3744-3755
Health is a basic human need and one of the supporting factors for human health is an environmental factor. Bejo Herbal Park is a program of PT. Bintang Toedjoe in partnership with the Tribun group media. This Bejo herbal park is covered with various types of family medicinal plants, which are quite popular. This park is one of the environmental management programs that support traditional health problems. The purpose of this study was to see the role of Media Tribun in socializing the Bejo herbal park program. This study used a qualitative descriptive method where the research sources came from herbal companies, the media industry, and the public. The results showed that the function of social media consists of social monitoring, namely efforts to disseminate objective information within and outside the social environment; social correlation function, namely the effort to provide interpretation and information from one social group to another; and the socialization function, namely the effort to pass on values from one generation to another or from one group to another or as an extension of PT. Bintang Toedjoe in socializing the Bejo herbal park program as the creative share value (CSV) of this company which is useful for the community in a sustainable manner.