A Study on Consumer’s Attitudes and Satisfaction Towards Advertisement on Himalaya Products in Tirunelveli District
European Journal of Molecular & Clinical Medicine,
2021, Volume 8, Issue 3, Pages 3420-3428
Abstract
Marketing Is An Art Of Getting Things Done Through Human Beings To Satisfy Needs And Wants. In Marketing Process, The Element Of Advertisement Is Important. A Good Advertisement Must Stimulate The Customer’s Wants And Satisfaction. This Research Paper Carries Customer’s Attitude And Satisfaction About Himalaya Product’s Qualities Availability And Advertisement Impact On Himalaya Product Among Customers. Customer Satisfaction Is A Term Which Is Frequently Used In Marketing And It Measures Of How Products And Services Supplied By A Company Meet Or Surpass Customer Expectation. Customer Satisfaction Is Defined As "The Number Of Customers, Or Percentage Of Total Customers, Whose Reported Experience With A Firm, Its Products, Or Its Services Exceeds Specified Satisfaction Goals. "Customers Play An Important Role And Are Essential In Keeping A Product Or Service Relevant So It Is In The Best Interest Of The Business To Ensure Customer Satisfaction, And Build Customer Loyalty. A Customer's Expectations About A Product Tell Us How He Or She Anticipates How That Product Will Perform. As It Is Suggested In The Literature, Consumers May Have Various "Types" Of Expectations When Forming Opinions About A Product's Anticipated Performance. C In This Moment How Advertisement Stimulate Customer To Buy Himalaya Products That Is Question Mark. So The Researcher Wants To Know The Impact Of Himalaya Product’s Advertisement In Tirunelveli District. At A Glance, Customer Satisfaction Is A Crucial Component Of A Business Strategy As Well As Customer Retention And Product Repurchase. To Maximize The Customer Satisfaction Companies Should Sell Ideas And Methods After The Completion Consumer Is A Person Who Decides On The Purchase Of A Good Or A Service For Personal Use, Based On Personal Preferences, Beliefs, And Needs Or The Influence Of Advertising. To Know The Customer’s Attitude On Himalaya Product’s Advertisement This Paper Has Chosen The Topic On A Study On Consumer’s Attitudes And Satisfaction Towards Advertisement On Himalaya Products In Tirunelveli District. So, The Human Being’s Attitude Is Always Changing Time To Time And Place To Place And Product To Product. So The Researcher Wants To Know To Customers Attitude Going To Change While They Are Purchasing Himalaya Products For That The Researcher Has Fixed Two Objectives Namely To Find Out Consumers Demographic Factors Of The Respondent In Tirunelveli District To Know What Type Of Factors Influence The Respondents, To Know The Customer’s Attitudes And Level Of Satisfaction Of The Respondents And To Offer Valid Suggestions And Recommendations To Himalaya Products .In Order To Fulfil The Objectives Of The Research Study The Two Type Of Data Has Been Collected From The Study Area That Is Primary And Secondary Data. Moreover, That Raw Data Has Been Collected And Framed To Well-Prepared Questionnaire For Obtained The Objective Of The Research. Then The Collected Data Has Been Converted With Help Of The Various Statistical Tools Like Percentage, Standard Deviation, Mean Value, Frequency Of The Factor, T-Test, Etc.,The Data Have Been Carefully Scrutinized And Edited In Order To Ensure Accuracy, Consistency, And Completeness. Most Of The Analyses Are Based On The Responses Presented In The Form Of Frequency Tables. The Data Tabulated Are Systematically Processed And Interpreted On The Basis Of The Objectives Formulated. To Foster The Business Opportunities, There Are A Number Of Services Being Offered On The Internet. In This Context The Research Has Been Chosen The Topic On A Study On Consumer’s Attitudes And Satisfaction Towards Consumer Goods With A Special Reference To Himalaya Products, Tirunelveli District.
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