A study on changing pattern of consumers behavior while making online purchase in Rathapuram Taluk, Tirunelvelli District
European Journal of Molecular & Clinical Medicine,
2021, Volume 8, Issue 3, Pages 3429-3439
AbstractBefore to start the research paper work, the researcher having a question himself about the study area of Rathapuram Taluk in Tirunelveli District that is how the remote area people are making online purchase through internet and what are the factors influencing them and their level of satisfaction. In order to answer for the question he framed two objectives that is 1 To study the demographical profile of the online shopping consumers in Rathapuram Taluk and To find out the major factors influencing online shopping behaviour of consumer goods. For that he made a descriptive in nature with single cross sectional data research. Specific objectives of the study as stated earlier require using of both primary and secondary data. The profile of the study unit shows that the total respondents demographic factor, level of education, purchasing pattern, major competitors, factors influencing etc. The research paper is purely based on primary data for that the minimum required sample size is 384. Sample sizes of 550 respondents were selected for this study for the accuracy of the result. Out of 550, 520 filled questionnaires received, 478 were found to be completed. So Researcher fix the sample size as 478 and applied the convenience sampling method to collect the primary data for online shoppers. After completing the data collection, relevant statistical tool were used in the research. Statistical tools such as percentage, Mean, Standard Deviation are used for basic analysis and Weighted Score Ranking Techniques are used for hypothetical analysis. Finally the researcher, in the light of the research work he found that some research findings, suggestion and recommendation based on demographical profile and factors influencing of the online consumer. To conclude the research work, there is no need high level education on computer but the basic level of computer literacy is enough.
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