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  1. Home
  2. Volume 7, Issue 11
  3. Author

Online ISSN: 2515-8260

Volume7, Issue11

Evolution Of Trademark: The Case Of Day V Day, Day And Martin (1816)

    Harikumar Pallathadka

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 11, Pages 9002-9005

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Abstract

The product at the center of the litigation was ' blacking '; in modern terms, black polish for
leather. It was used primarily on boots and shoes and was much in demand from those who
walked the dirty London streets of the late eighteenth and early nineteenth centuries. A
particularly intense shine was provided by so-called ' Japan Blacking,' the name alluding to
the glossy appearance of Japanese lacquer work. The constituents of blacking varied, and
while there was evidently a trade-in secret recipes for blacking, the common ingredients
would have included a mixture of black coloring made of powdered black bone, oil from
sperm whales, and oil of vitriol. The partnership of Day and Martin was established in
December 1802, when Londoner Charles Day and Yorkshireman Benjamin Martin, then of
Maiden Lane, started selling Japan Blacking according to a recipe Martin had acquired1.On
1 January 1808, Benjamin Martin retired and returned to Doncaster. Charles Day paid £
7,000 for the recipe and £ 3,643 for his share of the partnership. The agreement allowed Day
to continue to trade with the name ‘ Day and Martin ’.
Keywords:
    Between 1813 and 1821 Charles Day the sole owner of the firm Day and Martin a hugely successful manufacturer of boot polish (‘blacking) brought proceedings on 14 occasions seeking injunctive relief against competitors succeeding in 11 of these suits
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(2021). Evolution Of Trademark: The Case Of Day V Day, Day And Martin (1816). European Journal of Molecular & Clinical Medicine, 7(11), 9002-9005.
Harikumar Pallathadka. "Evolution Of Trademark: The Case Of Day V Day, Day And Martin (1816)". European Journal of Molecular & Clinical Medicine, 7, 11, 2021, 9002-9005.
(2021). 'Evolution Of Trademark: The Case Of Day V Day, Day And Martin (1816)', European Journal of Molecular & Clinical Medicine, 7(11), pp. 9002-9005.
Evolution Of Trademark: The Case Of Day V Day, Day And Martin (1816). European Journal of Molecular & Clinical Medicine, 2021; 7(11): 9002-9005.
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