Assessing Consumers’ Intention to Purchase Green Energy Brands
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 3, Pages 869-875
AbstractThis research aims to assess consumers’ intention to purchase green energy brands. A descriptive analysis was employed for data analysis by using a sample of 300 students. The results of descriptive analysis inferred that of the twenty-two items assessed, two statements which represented the nature experience factor were the top important aspects highlighted by the respondents in respect to positive perception towards green energy brands, namely “Brand X evokes the sensation of being in nature” and “Brand X makes me feel close to nature”. This significant result implies that the popularity of the brands associated with green energy brands influenced respondents’ perceptions. Philips was the most popular green energy brands. Philips has achieved a CDP Climate Change A List ranking for its leadership in corporate climate action. Further, Lenovo, Haier, and Ericsson were the next preferred green energy brands. The outcomes from the study propose a different frontward motion to the outcomes of prior studies on green energy brands by providing further facts to narrow down the research gap with regard to assessing consumers’ intention to purchase green energy brands. Direction for future research is also furnished.
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