European Journal of Molecular & Clinical Medicine

Abstract

Present paper gives the data about the effect of green marketing customer purchasing behavior. Research starts with environment and its problems and the reason why green marketing emerged. How people are influenced by this green marketing and how government and organizations are helpful in following the green marketing. This study also tells the emerging changes in green marketing over the years. It also tells how it is decreasing environmental pollution and people are using eco-friendly products. Data collected for this study is both major and minor data. The major data is gathered through survey and minor data is gathered through websites. The data is collected from 103 Respondents in india Region A quantitative research issued and data will be collected using social media and people around us. The collected is analyzed through Ms-Excel