RURAL WOMEN ENTREPRENEURSHIP IN TOURISM SECTOR: FINDINGS FROM CASE STUDIES
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 4, Pages 835-843
AbstractWomen entrepreneurships important for the development of our country. A majority of the Indian women live in villages. Therefore, the development of rural women entrepreneurship is necessary for the true development of our country’s economy. The Government of India and the Planning commission of India acknowledged that rural women entrepreneurship is to be promoted for the economic development. The rural women of India are trying to foray into entrepreneurship. However, the problems encountered by the rural women entrepreneurs are completely different from those of their urban counterparts. Tourism sector can provide lot of chances for the rural women development through entrepreneurship. This phenomenon of contemporary practices in tourism is deliberated about in this study bringing forward the four case studies of rural women entrepreneurs in tourism sector. The focus of the present paper is to gain insight into the concept of rural women entrepreneurship in tourism sector focusing on to examine the need of rural women entrepreneurs in tourism, barriers as well as difficulties experienced by rural women, issues and challenges in contemporary practices in tourism andto suggest measures for women empowerment from tourism.
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