• Register
  • Login

European Journal of Molecular & Clinical Medicine

  1. Home
  2. Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Editorial Board

Publication Ethics

Indexing and Abstracting

Related Links

FAQ

Peer Review Process

Journal Metrics

News

Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction

    Authors

    • Deboshree Chatterjee 1
    • AVS Kamesh 2

    1 Research Scholar, Koneru Lakshmaiah Education Foundation, Vaddeswaram, AP, India.

    2 Professor, School of Management, SRM University AP, Neerukonda, AP, India

,

Document Type : Research Article

  • Article Information
  • Download
  • Export Citation
  • Statistics
  • Share

Abstract

The financial sector is one of the pillars for nation’s economic empowerment. Hence, all the nations would like to give more importance to the banking sector. In the banking sector, a lot of reforms have been taken place based on the marketing aspects of banks. As per the reforms in the banking sector, customers are one of the most competitive scenarios. This examination endeavours to decide noteworthy components of relationship showcasing and their effect on client strengthening and satisfaction. The paper finishes up based on a broad writing audit that relationship promoting measurements like quality services, Co creation, Transparency, Personalised communication, problem management, client education, customer participation, and technology ought to be taken into genuine thought by banks to engage the clients which thus improve consumer satisfaction and degree of consistency. Subsequently, both gatherings get shared advantages.

Keywords

  • Relationship marketing
  • Customer empowerment
  • Customer satisfaction
  • XML
  • PDF 310.35 K
  • RIS
  • EndNote
  • Mendeley
  • BibTeX
  • APA
  • MLA
  • HARVARD
  • VANCOUVER
    • Article View: 384
    • PDF Download: 501
European Journal of Molecular & Clinical Medicine
Volume 7, Issue 4
November 2020
Page 999-1009
Files
  • XML
  • PDF 310.35 K
Share
Export Citation
  • RIS
  • EndNote
  • Mendeley
  • BibTeX
  • APA
  • MLA
  • HARVARD
  • VANCOUVER
Statistics
  • Article View: 384
  • PDF Download: 501

APA

Chatterjee, D., & Kamesh, A. (2020). Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction. European Journal of Molecular & Clinical Medicine, 7(4), 999-1009.

MLA

Deboshree Chatterjee; AVS Kamesh. "Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction". European Journal of Molecular & Clinical Medicine, 7, 4, 2020, 999-1009.

HARVARD

Chatterjee, D., Kamesh, A. (2020). 'Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction', European Journal of Molecular & Clinical Medicine, 7(4), pp. 999-1009.

VANCOUVER

Chatterjee, D., Kamesh, A. Significance of Relationship marketing in banks in terms of Customer Empowerment and satisfaction. European Journal of Molecular & Clinical Medicine, 2020; 7(4): 999-1009.

  • Home
  • About Journal
  • Editorial Board
  • Submit Manuscript
  • Contact Us
  • Glossary
  • Sitemap

News

 

For Special Issue Proposal : editor.ejmcm21@gmail.com

Newsletter Subscription

Subscribe to the journal newsletter and receive the latest news and updates

© Journal Management System. Powered by ejournalplus