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SATISFACTION LEVELS ON BANKING OPERATIONS - A STUDY IN THALLAREVU MANDAL

    Author

    • Dr Mohana Krishna Irrinki

    Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, AP, India

,

Document Type : Research Article

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Abstract

It is evident that the banking sector plays a vital role in the economic development of any country across the globe. Indian Banking sector was crucial for the Indian economy over the years which had a stable and improved performance. Any service sector, especially the banking sector has to retain the confidence of the customers and at the same time the level of satisfaction should be high which has numerous dimensions differing among the customers along with the place of operation. Banking sector is one of the customer driven sectors where the customer service is distinguished and influenced by incessant technological updation, swiftly changing market conditions, rigorous competition, rapidly changing demands of the customers along with the economic uncertainties pose challenges to the financial institutions in providing services to the customers. Customer satisfaction is important for the growth of the banks which will also impact the economic progress of the country. The present study aims at identifying the level of satisfaction of the customers on various services rendered by the bank such as the Basic Banking Services, Deposit Facilities, Credit Facilities, E-Services and Other Facilities. The study has 302 respondents which is five percent of the total households from five villages of Thallarevu mandal of East Godavari district in the state of Andhra Pradesh. In the study, it is observed that significant relationship exists between the satisfaction levels on the various services and products offered by the bank and the villages where they are residing.

Keywords

  • Banking Services
  • Customer satisfaction
  • Banking sector
  • Financial Inclusion
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European Journal of Molecular & Clinical Medicine
Volume 7, Issue 4
November 2020
Page 1085-1095
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  • Article View: 190
  • PDF Download: 366

APA

Irrinki, D. M. K. (2020). SATISFACTION LEVELS ON BANKING OPERATIONS - A STUDY IN THALLAREVU MANDAL. European Journal of Molecular & Clinical Medicine, 7(4), 1085-1095.

MLA

Dr Mohana Krishna Irrinki. "SATISFACTION LEVELS ON BANKING OPERATIONS - A STUDY IN THALLAREVU MANDAL". European Journal of Molecular & Clinical Medicine, 7, 4, 2020, 1085-1095.

HARVARD

Irrinki, D. M. K. (2020). 'SATISFACTION LEVELS ON BANKING OPERATIONS - A STUDY IN THALLAREVU MANDAL', European Journal of Molecular & Clinical Medicine, 7(4), pp. 1085-1095.

VANCOUVER

Irrinki, D. M. K. SATISFACTION LEVELS ON BANKING OPERATIONS - A STUDY IN THALLAREVU MANDAL. European Journal of Molecular & Clinical Medicine, 2020; 7(4): 1085-1095.

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