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SYSTEMATIC LITERATURE REVIEW ON IMPACT OF AR IN MARKETING OVER CONSUMERS.

    Authors

    • RITIKA NANDI 1
    • VEMULAKASH . 2
    • HARSHITA REDDY 3

    1 KONERU LAKSHMAIAHEDUCATION FOUNDATION

    2 KONERU LAKSHMAIAH EDUCATION FOUNDATION

    3 KONERULAKSHMAIAHEDUCATIONFOUNDATION

,

Document Type : Research Article

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Abstract

Augmented reality has been part of web3.0 where the future is heading ergo, every field is adapting it. After the pandemic  it’s have been a boon to brands , companies , even social media platforms  as they have created marketing channel with AR through innovative interactive techniques that influencing in the decision  making processthroughout the buying journey for seeking economically relevant consumer attention .with the help of systematic  literature review we have gone through various articles and had garner up  insights on AR apps  ,tools techniques , imposed by the social media platforms with the collaboration of brands to make consumer experience swift  and  relationship between brands and consumers .Finally , the article offers  a research agenda for additional investigating into emerging  Augmented reality in marketing practices as its lot more to be discover . 

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European Journal of Molecular & Clinical Medicine
Volume 9, Issue 8 - Issue Serial Number 8
December 2022
Page 1-8
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  • Article View: 323
  • PDF Download: 249

APA

NANDI, R., ., V., & REDDY, H. (2022). SYSTEMATIC LITERATURE REVIEW ON IMPACT OF AR IN MARKETING OVER CONSUMERS.. European Journal of Molecular & Clinical Medicine, 9(8), 1-8.

MLA

RITIKA NANDI; VEMULAKASH .; HARSHITA REDDY. "SYSTEMATIC LITERATURE REVIEW ON IMPACT OF AR IN MARKETING OVER CONSUMERS.". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1-8.

HARVARD

NANDI, R., ., V., REDDY, H. (2022). 'SYSTEMATIC LITERATURE REVIEW ON IMPACT OF AR IN MARKETING OVER CONSUMERS.', European Journal of Molecular & Clinical Medicine, 9(8), pp. 1-8.

VANCOUVER

NANDI, R., ., V., REDDY, H. SYSTEMATIC LITERATURE REVIEW ON IMPACT OF AR IN MARKETING OVER CONSUMERS.. European Journal of Molecular & Clinical Medicine, 2022; 9(8): 1-8.

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For Special Issue Proposal : editor.ejmcm21@gmail.com

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