SYSTEMATIC LITERATURE REVIEW ON IMPACT OF AR IN MARKETING OVER CONSUMERS.
European Journal of Molecular & Clinical Medicine,
2022, Volume 9, Issue 8, Pages 1-8
AbstractAugmented reality has been part of web3.0 where the future is heading ergo, every field is adapting it. After the pandemic it’s have been a boon to brands , companies , even social media platforms as they have created marketing channel with AR through innovative interactive techniques that influencing in the decision making processthroughout the buying journey for seeking economically relevant consumer attention .with the help of systematic literature review we have gone through various articles and had garner up insights on AR apps ,tools techniques , imposed by the social media platforms with the collaboration of brands to make consumer experience swift and relationship between brands and consumers .Finally , the article offers a research agenda for additional investigating into emerging Augmented reality in marketing practices as its lot more to be discover .
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