Document Type : Research Article
The goal of this study is to identify future and current marketing trends that may be crucial to modern businesses' growth and success. This paper depicts a lot of its information from a variety of secondary data sources, such as marketing-related research items, reports, magazines, newspapers, and other publications etc.
The field of marketing has undergone significant transformation and change over the past two decades. The most significant change right now is that marketing is now more customer-focused than producer-focused. There have been a lot of questions and concerns raised as a result of the changes that have taken place in marketing. The question, “Whether Marketing has reached its goal and final destination, or whether it will continue on to another location,," is at the top of the list. And if the answer is "yes," then what will be Marketing's next objective?
The author has described the journey of marketing since its inception to establish the foundation and discuss the future opportunities. Marketing adds value to any organization and is very important. In addition, Marketing must adopt a variety of approaches, the most important of which is an inside and outside approach, in order to continue growing, evolving, and improving.
This strategy implies that the external environment—which includes stakeholders, customers, suppliers, distributors, shareholders, and others—plays a crucial role. This study aims to keep in mind not only what Marketing does or can do within the organization, but also any additional specific actions Marketing might require to add value and achieve goals. It includes a variety of investments in marketing that are either directly or indirectly connected to the business, such as marketing personnel, marketing research and analytics, marketing practices, and so on. In this regard, the author has provided a number of suggestions that practitioners and marketing researchers can use to establish a platform that will serve as the guiding body for future marketing research and practices.