A STUDY ON ATTRIBUTES, CHOICE OF BUSINESS AND PERCEPTION ON SUCCESS OF ENTREPRENEURS
European Journal of Molecular & Clinical Medicine,
2022, Volume 9, Issue 8, Pages 1535-1546
AbstractWomen moved to urban areas, where they had access to education and were economically independent. The position as a woman who earns an income is no longer looked down upon. The importance of women business owners as contributors to India's economic growth is becoming more widely recognized throughout the country. In contrast to the more developed nations of the globe, however, the percentage of female entrepreneurs is very low in India. When compared to other countries, India is among the least developed in the world. There are barely 4.5 percent of the country's female population that engage in self-employment, according to records. Women entrepreneurship development is a vital aspect of human resource development. Women have begun to exhibit increased interest in starting their own businesses because it gives them the ability to be their own boss, the possibility to confront the difficulties they want to face, and the potential to make more money, all of which exceed their responsibilities to their families. Additionally, the growth of technology gives women the ability to acquire more relevant credentials and ideals in order to satisfy the requirements of entrepreneurship. In today's fast-paced world, the efforts of female business owners are an essential component of the overarching mission to achieve continuous economic growth and social advancement. The study is an attempt to know the entrepreneurs’ business attributes and their business choices and perception towards their business. The study aims to study the attributes and choice of women entrepreneurs in Chennai city. It is a descriptive study made with 300 entrepreneurs doing small businesses in the study area. Convenient sampling method has been used in selecting the sample respondents. A well-structured interview schedule was framed to know the respondents’ profile and business choices and their interest to start the business. The primary data have been analyzed with the help of SPSS.
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