Abstract

The financial supermarket offering understands the legal association of financial intermediaries to provide clients with a wide range of financial services in one place and under one brand. It acts as an advancement and upgraded version of the banking service provider institution as it enhances consumer switching costs and provides beneficial facilities. From the Indian perspective, it is a one-stop supplier for all financial services and activities like deposit short-term and long-term loans, insurance investment banking, and so on. The motive of the research is to comprehensively analyze the Financial supermarket business model along with comparison between the financial supermarket and traditional Indian banking system. Moreover, consumer perspective for the financial supermarket system. In this research, the paper implements empirical methodology based on survey approach to obtain accurate results. The survey was conducted among the 123 participants based on numerous questions. The outcome demonstrates that Financial supermarkets have enormous potential and abundance of opportunities to boost the economic marketplace because of their various characteristics,