Impact Of Creative Marketing On Customer Buying Behavior: An Empirical Study
European Journal of Molecular & Clinical Medicine,
2023, Volume 10, Issue 1, Pages 373-390
AbstractIn today’s business world, marketing processes are based on the interaction between a business and consumers. Advertising has been considered a popular management tool for dealing with the highly rapid technological changes and also marketing changes in today’s competitive markets, and this management tool refers to the re-analysis and re-designs of tasks and also processes inside and outside the organization. Earlier, before the 21st century, businesses were using traditional methods for promoting their goods and services, which was very costly as they had to put hoardings and banners in different areas of the cities for promoting their products or services. If the advertisement doesn’t meet the expectations or goals of the organization, then it incurs losses to businesses. As time changed, the birth of creative marketing or digital marketing came to the rescue. Advertising plays an important role in influencing consumer buying behavior. Here in this study emphasis has been put on how creative marketing is changing the face of advertisement and eventually the customers are becoming reliable for the brand value. The primary source of information like interacting with customers and collecting their feedback both online and offline with a total of 415 samplings used and information is collected through the percentage analysis technique.
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