“A Comparative Study On Consumer Behavior Towards KFC And Mcdonald’s In Kalinga University’’
European Journal of Molecular & Clinical Medicine,
2023, Volume 10, Issue 1, Pages 403-413
AbstractIn this study we are going to determine the different preferences of people when it comes to fast foods , specifically KFC and Mcdonalds since these are the two fast food companies we are trying to compare . A survey will be conducted to get different people’s opinions in terms of taste and others . Which one tastes better and is healthier, KFC or Mcdonald’s ? Which is of good quality and has a good restaurant environment ? Availability of product and staff behavior ? Price of product , delivery and finally the value of money . Whether or not the product is worth the amount it is being sold for .
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