THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING DECISIONS MAKING
European Journal of Molecular & Clinical Medicine,
2023, Volume 10, Issue 1, Pages 421-427
AbstractSocial media marketing returns consumers to the centre of the business universe, giving entrepreneurs a new set of tools to communicate with clients and integrate them into brand names in novel ways. At the core, marketers must understand how social media has impacted consumer buying behaviour. In contrast to conventional media, social media marketing is the contemporary aesthetic of marketing so it focuses on opening horizons for marketing companies to advertise a product or service. Consumer habits and gratification have previously become important assets for any organisation wishing to create a market role to increase cash flow. Organizations are using social media techniques for this reason. According to studies, businesses use social media advertising to interact with customers. Social media advertising has been selected based on a new means of dealing with customers and shifting their buying patterns. Individuals use social media to communicate their views, reviews, facts, advice, cautions, tips, and virtually any other topic that their “connection” or friends find fascinating. Marketers use social media as a means of advertising. The sample size was 220 participants, and the statistical findings were formed using univariate and cross-tabulation. Similarly, after conducting the complex statistical evaluation with SPSS and the analysis provided by the online platform the host of the survey, it is possible to see how much it is impacted and the true impact of Social Media Marketing evidenced in the Consumers Purchasing Decision Making process.
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