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A Brief Study On Impact Of Advertisement On Consumer Buying Behaviour

    Author

    • Prini Verma,Shraddha Dudani,Sheetal Singh,Mayank Banjare,Ms. Riya Goel .

    .

,

Document Type : Research Article

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Abstract

A significant part of company is advertising. Advertisements are used to introduce a business, build a brand, and position a business, a product, or a service in the buyer’s mind relative to other well-known, rival businesses. The goal of the study is to investigate how advertisements affect customer purchasing decisions. 100 people were selected as the study’s sample. To assess the impact of the advertisements on consumer behavior, a detailed questionnaire was developed.
The findings demonstrate that while advertising is quite effective at raising consumer awareness, it fails to forge lasting impressions in their minds. Consumer perceptions and brand awareness of a specific product are two factors that will persuade and influence the consumer to purchase a product because there is a positive relationship between the two. 

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European Journal of Molecular & Clinical Medicine
Volume 10, Issue 1 - Issue Serial Number 1
January 2023
Page 1012-1023
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  • Article View: 11
  • PDF Download: 514

APA

., P. V. D. S. B. R. G. (2023). A Brief Study On Impact Of Advertisement On Consumer Buying Behaviour. European Journal of Molecular & Clinical Medicine, 10(1), 1012-1023.

MLA

Prini Verma,Shraddha Dudani,Sheetal Singh,Mayank Banjare,Ms. Riya Goel .. "A Brief Study On Impact Of Advertisement On Consumer Buying Behaviour". European Journal of Molecular & Clinical Medicine, 10, 1, 2023, 1012-1023.

HARVARD

., P. V. D. S. B. R. G. (2023). 'A Brief Study On Impact Of Advertisement On Consumer Buying Behaviour', European Journal of Molecular & Clinical Medicine, 10(1), pp. 1012-1023.

VANCOUVER

., P. V. D. S. B. R. G. A Brief Study On Impact Of Advertisement On Consumer Buying Behaviour. European Journal of Molecular & Clinical Medicine, 2023; 10(1): 1012-1023.

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