European Journal of Molecular & Clinical Medicine

Abstract

Consumer behavior changes from last decade are somewhat good in terms and somewhat alarming. In the recent years, the way Indian consumers are expensing their money on various items has distorted. The diffusion of internet and social media has greater than before; as a result, the purchasing performance of Indian consumers has distorted dramatically. Urbanization is a constant phenomenon in India and is affecting the life style and buying performance of the consumers. The study is based on the perception, buying behavior and satisfaction of the customers in Indian advertise.