The Levels of Customer Satisfaction of Luxury Hotels of Masure, Karnataka
European Journal of Molecular & Clinical Medicine,
2023, Volume 10, Issue 1, Pages 2742-2747
Abstract
Hotels industry is flourishing in India, especially on the heart of tourism India, which is Masure. Masure is considered as one of the most prominent tourism attraction in India thus making the hotel industry very attractive. One of many types of hotels that exist in Masure is luxury hotels. Luxury hotels are hotels that provide a more premium or luxurious aspects compared to non-luxury hotels. There is an urge to determine on how the customer experience, customer satisfaction and service quality in these hotels as there are limited literature that supports it. The researcher will focus on how these three variables correlates and provide a clearer understanding for academics and stakeholders of luxury hotels. The method that will be used is exploratory sequential and will be analyzed using PLS SEM. The researcher finds correlation between the three variables and thus and importance for luxury hotels to increase the quality of the service to create a positive experience that will lead into the customer satisfaction.- Article View: 7
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