COMMUNICATION AND MARKETING CONSTRAINS OF PADDY GROWERS IN THANJAVUR DISTRICT OF TAMIL NADU
European Journal of Molecular & Clinical Medicine,
2023, Volume 10, Issue 1, Pages 3684-3689
AbstractAgriculture plays a pivotal role in Indian economy and provides employment opportunities to more than half of the population. It is the way of life and not the business of life for most of the farmers. Agriculture mainly depends upon Nature, Labour Intensive, Small Size Holdings, Traditional Methods of Production and Dominance of food crops in cultivation. In this regard paddy is the most important cereal crop not only in India but around the world. The study was conducted on the communication and marketing constraints faced by the paddy growers in Thanjavur District. The district has fourteen blocks and out of fourteen blocks Orathandu block was particularly selected for the present study. The total number of respondents were selected based on the proportionate random sampling technique and a sample size of three hundred respondents was selected. The results revealed that there are fifteen constraints experienced by the farmers. Non – availability of storage facility (85.00 per cent), High moisture content of paddy (84.00 per cent), High cost of labour (80.33 per cent), Shortage of man power in DPC’S (77.33 per cent), Delay in Procurement (75.00 per cent), Delay in payment (70.33 per cent), Lack of transport facility (66.33 per cent), Inadequate minimum support price (62.00 per cent), Lack of current information related to market price of paddy (60.66 per cent), Unsuitable open storage location point and poor LDBP covers (55.66 per cent), Inadequate quantity and quality of gunny bags to pack and store the paddy (53.66 per cent), Weak link in paddy movement chain from DPC’S to main godown (53.00 per cent), Lack of skill in acquiring, processing and evaluating information on paddy cultivation (43.33 per cent), Minimum contact with extension officers (30.66 per cent) and Lack of motivation of farmers in attending relevant training programmes (30.00 per cent) are constraints expressed by the paddy growers.
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