STUDY OF E-BANKING IN INDIA: CHALLENGES AND OPPORTUNITIES
European Journal of Molecular & Clinical Medicine,
2022, Volume 9, Issue 7, Pages 9909-9914
AbstractE-banking, also known as online banking or virtual banking or internet banking is a system that enables banking transactions like transfer of funds, payment of loans and EMIs, deposit, and withdrawal of cash virtually with the help of the internet. E-banking plays a vital role in the present banking functionality. Electronic banking is inferred to be safe and secured, compared to physical banking. It ensures qualitative banking operations compared to traditional banking. E-banking in India is still in the early stages of growth and development. Competition and changes in technology have changed the face of the banking sector. The purpose of the study is to emphasize the concept of e-banking. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles of e-banking available on the Internet. The present study has been undertaken to describe the present status of e-banking in India and examine the challenges & opportunities of e-banking. With the help of e-banking, the banking sector is gaining customer satisfaction and loyalty. Banks should provide their customers with convenience, meaning offering service through several distributions channels and the availability of online services becomes easier for the customer.
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