THE IMPACT OF CONSUMER AWARENESS OF GREEN PRODUCTS BUY BEHAVIOR
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 2, Pages 3607-3614
Abstract
Purchasers are conscious of sustainable, ecological or green products in order toreview their buying expectations and more cortesis. This exploration seeks to consider the
effect on their preference of eco-accommodating products of the customer's natural desires,
green product recognition and brand name. Organizations aim to construct things on a daily
basis to help with individuals' issues and accomplishment. Significant determinants
influencing the buyer's attention and further leading them to purchase green products include
health, payment, natural preferences, facts, age , sex, behaviour , beliefs, the labelling of
labels, the bundling etc. This exploration provides important knowledge regarding consumer
buying behaviour through looking at the shopper 's attention. In comparison to consumer
knowledge, Indian consumers are less conscious of natural problems in produced nations.
The article discusses the impact of consumer knowledge on the purchasing behaviour of
natural or green products and is established by explorers.
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