European Journal of Molecular & Clinical Medicine

Abstract

This study aims to determine how to build a business strategy to mediate multidimensional entrepreneurial orientation as measured by the dimensions of innovation, proactivity and risk-taking in improving company performance (study on street vendors in Surakarta). The results of the research with path analysis test show that business strategy is able to mediate the multidimensional influence of entrepreneurial orientation as measured by the dimensions of innovation, proactivity and risk-taking. The results showed that all dimensions of entrepreneurial orientation had a significance value smaller than α = 0.05. While the results of the direct proactive effect have no significant effect on business strategy, innovation and proactive have no significant effect on the performance of street vendors {Pedagang Kaki Lima (PKL)} in Surakarta, Indonesia. So that the multidimensional influence of entrepreneurial orientation as measured by the dimensions of innovation, proactive and risk-taking on company performance is better indirectly with the business strategy variable as an intervening variable.